History

All of the spirit, none of the alcohol.

XA™Beverages was an idea born out of the concept that people that love cocktails may not always wish to experience the effects of alcohol.  Inventor Robert Salois developed the idea by turning his kitchen into a laboratory, finding just the right all natural ingredients, elixirs and flavors to produce an exact replica of cocktails.  The process of creating the drinks took several months, and many variations of the cocktails were created and tested.  Knowing that he had perfected the bourbon and cola drink, one day Bob met his wife Kathy at the door with two drinks in his hand.  He said, "taste this one", and then said, "taste the other one".  Then he asked, which one is which?  Kathy could not tell them apart, and the first success of replicating the flavor, aroma and fizz of the traditional bourbon and cola drink became a reality, without the alcohol.

From there, Bob and Kathy shared their idea with friends and eventually investors, and spent the next several months designing the cans, packaging and creating the other distinct flavors.  The first rail car of cans was produced in late 2007 and since that time the product has received rave reviews from restaurants, retails stores, grocery chains and bars/nightclubs.  An idea that developed over a period of time became XA™ Beverage and has created a niche of social drinking that allows those who love to drink cocktails avoid the effects of alcohol.

XA™ is made in the USA.

During prohibition, authorities would use an X to indicate a prohibited drink (sprits).  The X stands for spirits, and the A represents the alternative.  XA™ - the alternative cocktail.